Stop learning to think like a machine. Build your S.H.A.P.E. profile, then learn how to recognize the S.H.A.P.E. of the AI platforms you use.
All products are digital and delivered immediately after purchase via email.
Most AI advice tells you to prompt better, format better, and think more like the tool. But the deeper opportunity is the opposite: teach the tool how you think, what you care about, how you decide, and what kind of support actually helps you move.
When AI understands your S.H.A.P.E., it stops acting like a generic answer machine and starts becoming a thought partner that can meet you where your mind actually works.
Everything is digital and delivered immediately. After purchase, you receive an email with access to your book, course, and CogniPrint — ready to use right away.
You receive a confirmation email with your book, course access, and CogniPrint code — everything you need to start immediately.
Follow the course to map your voice, audience, authority, cognitive style, and story — then hand it to your AI.
With your S.H.A.P.E. profile installed, your AI shifts from generic assistant to calibrated partner. Bonus content arrives June 8.
The course begins by helping you assemble your S.H.A.P.E. profile: the human context most AI platforms never receive unless you intentionally provide it.
Your authentic voice. Give your AI a sample of how you actually communicate so what it creates sounds like you.
Who you serve and why. When your AI knows your audience and purpose, it creates work that connects.
Your expertise, strengths, and authority. This helps your AI build on what you know instead of explaining past you.
Your CogniPrint cognitive profile: the way you think, decide, process information, and work best.
Your story and lived context. These are the details that make your perspective unique and hard to replace.
Put the pieces together into an AI-ready profile you can use across major platforms as your partnership blueprint.
Knowing yourself is essential. But a true AI partnership goes both ways. The course will also train you to notice how the AI platform behaves, what it prioritizes, where it is strong, and where it needs clearer human guidance.
Identify your voice, audience, strengths, cognitive preferences, and lived experience so your AI has meaningful context before it responds.
Learn how to use your profile inside platforms such as ChatGPT, Claude, Gemini, and Copilot so your AI begins with better instructions.
Notice how different platforms sound, reason, remember, refuse, summarize, and prioritize. The same prompt can feel different because each platform has its own design tendencies.
Learn which kinds of work each platform is better suited for, where human judgment must lead, and how to adapt your collaboration style.
Turn the method into a repeatable workflow so AI supports your decisions, writing, planning, and business systems without flattening your voice.
Every option includes lifetime access to the materials included in that tier, plus applicable future updates as the book and course evolve.
Yes. The core course — building your S.H.A.P.E. profile across six guided video lessons — is live and accessible right after purchase. Bonus content on understanding your AI partner arrives Monday, June 8.
An email with everything included in your tier: your book, course access and password, and a single-use CogniPrint code. All digital, all immediate.
Not even a little. You bring how you think and work. The book and course show you how to hand that to your AI in plain language. If you can describe what frustrates you about generic AI output, you already have everything you need.
Because different platforms behave differently. When you understand both your own profile and the platform’s tendencies, you can collaborate more intentionally.
Elana Etten is a Fractional AI Strategist who helps small businesses and teams work with AI as partners, not replacements. With a Lean Six Sigma Master Black Belt, a background in engineering, and years of hands-on experience building AI partnership workflows, she developed the S.H.A.P.E. framework from the belief that the future of AI is not about humans adapting to machines. It is about machines learning to meet us where we are.
She is also proof that the framework works. Her business systems, client workflows, newsletter process, and this body of work were built in partnership with AI that understands how she thinks.